Former US President, Donald Trump is now selling customised Bibles as a bait to woo voters in returning him to White House.
The presumptive Republican nominee released a video on his Truth Social platform Tuesday, March 26 urging his supporters to purchase the “God Bless The USA Bible” which is inspired by country singer Lee Greenwood’s patriotic ballad.
Trump always plays the song at each of his rallies and has appeared with Greenwood at events.
“Happy Holy Week! Let’s Make America Pray Again. As we lead into Good Friday and Easter, I encourage you to get a copy of the God Bless the USA Bible,” Trump wrote, directing his supporters to a website selling the book for $59.99.
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The effort comes as Trump faces a serious money crunch amid mounting legal bills while he fights four criminal indictments along with a series of civil charges.
Trump was given a reprieve on Monday when a New York appeals court agreed to hold off on collecting the more than $454 million he owes following a civil fraud judgment if he puts up $175 million within 10 days. Trump has already posted a $92 million bond in connection with defamation cases brought by the writer E. Jean Carroll, who accused Trump of sexual assault.
“All Americans need a Bible in their home, and I have many. It’s my favorite book,” Trump said in the video posted on Truth Social. “I’m proud to endorse and encourage you to get this Bible. We must make America pray again.”
Billing itself as “the only Bible endorsed by President Trump!” the new venture’s website calls it “Easy-to-read” with “large print” and a “slim design” that “invites you to explore God’s Word anywhere, any time.”
Besides a King James Version translation, it includes copies of the U.S. Constitution, the Bill of Rights, the Declaration of Independence and the Pledge of Allegiance, as well as a handwritten chorus of the famous Greenwood song.
The Bible is just the latest commercial venture that Trump has pursued while campaigning.
Just last month, he debuted a new line of Trump-branded sneakers, including $399 gold “Never Surrender High-Tops,” at Sneaker Con in Philadelphia. The venture behind the shoes, 45Footwear, also sells other Trump-branded footwear, cologne and perfume.
Trump has also dabbled in NFTs and last year reported earning between $100,000 and $1 million from a series of digital trading cards that portrayed him in cartoon-like images, including as an astronaut, a cowboy and a superhero.