Rapper Kanye West instead of driving people to Jesus is certainly driving more to Google.
West had announced his conversion to Christianity after several years of living a worldly life and singing worldly music.
The sometimes-controversial artist recently professed a Christian faith and has been hosting “Sunday Services” that blur the line between concert and church service.
This is as the son of Pastor E. A. Adeboye, General Overseer of the Redeemed Christian Church of God, RCCG, Leke, has asked that people pray for the rapper.
Online searches for Bible verses and phrases mentioned on his latest album have jumped since Jesus is King was released on October 25.
He seemed to live up to that promise with “Jesus is King,” an album that often feels more at home with Christian worship artists like Chris Tomlin than secular rap artists like Cardi B.
With Scripture-infused lyrics, the new songs from West have led to an explosion of online searches for biblical phrases and verses.
Google Trends show phrases mentioned on the album like “Jesus is Lord” and the album name itself has had dramatically increased searches since Friday.
Bible Gateway search traffic for John 8:33 and John 8:36 increased about 10 times on the day West released Jesus is King, according to Jonathan Peterson, content manager for the Bible-reading website.
According to Google Trends, the verses saw as much as a 700% increase in recent online searches.
YouVersion, the popular Bible app, reported no significant increases in attention on the verses.
Meanwhile, Leke Adeboye has called for prayers for the superstar, while asking for suggestions on how he can get the church’s monthly devotional, Open Heavens across to him.
Leke said Kanye West’s conversion has caused an increase in the rate at which people search for the name Jesus on Google.
