In an effort to boost the reading culture among the people, MediaFuse-Dentsu Nigeria, has decided to sponsor the reading session of Uyo Book Club, a vibrant community of book lovers based in Nigeria’s Akwa State.
Founded 2014, the leading integrated marketing communications network, is full-service agency offering specialist media services, integrated communication planning, full creative services, production, content development and aggregation, search and performance marketing; social/community management.
The Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Chris Okeke, in a letter to the founder of UBC, Dr. Udeme Nana, described the sponsorship as another way of supporting initiatives that foster reading culture and promote literacy.
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This is coming a few months after the company donated computers to Army Children Senior High School in Ikeja, Nigeria to empower students with the necessary tools for the digital age and improve their chances of success.
“MediaFuse-Dentsu Nigeria is excited to partner with the Uyo Book Club and help them continue to provide a platform for people to connect and explore the literary.
“At MediaFuse-Dentsu Nigeria, we believe in the power of stories to inspire and educate. We are committed to supporting initiatives that foster creativity, education, and community engagement.”
Responding to the sponsorship, the Founder and Father of the Book Club Initiative in Akwa Ibom State, Dr Udeme Nana, commended MediaFuse-Dentsu for sponsoring the book reading session.
“Uyo Book Club, a community service initiative based in Akwa Ibom State, South-South Nigeria, seeks to bridge the yawning gap observed in the reading habit of Nigerians. We are delighted to have MediaFuse-Dentsu Nigeria on board in the mission to re-awaken the culture of reading and also promote it among Nigerians,” he said.
MediaFuse-Dentsu Nigeria is a leading integrated marketing communications agency, offering a comprehensive range of services including media planning and buying, creative and content development, digital performance, location services, and public relations.
The agency is a member of the Dentsu International network, one of the world’s largest marketing communications groups with a presence in over 65 countries around the world.
Meanwhile, MediaFuse-Dentsu Nigeria’s sponsorship aimed at fostering creativity and knowledge, will be held on Saturday, 25th May from 4 p.m. at Shakespeare’s Hall, Watbridge Hotel and Suites, opposite Ibom Hall, IBB Way, Uyo.
Uyo Book Club, which is a platform for passionate readers to connect, discuss literature, and share their love of books, hosts regular meetings, author events, and other literary activities.
